Getting the Most Out of Your Print Materials

Man and woman going over a brochure about a fitness club

Getting the Most Out of Your Print Materials

The Internet. We shop, order groceries, conduct research, listen to music, read books, connect with friends—all online. So, what about the printed marketing materials that you were thinking about for your business? Paper methods of marketing and communication are very much alive, and studies have shown that people pick up a well-printed, eye-catching piece of paper faster than they click on a banner ad across the web.

Benefits of Printed Materials in Marketing

Research has been conducted on the amount of times that people have truly clicked and ordered from a banner ad that follows you around as you browse. The amount that the banner ad was clicked? A mere 20 percent of the time! These ads have a lot of competition, too.  Most websites have an average of four ads per page vying for your attention. Now consider that rack cards, brochures, business cards, and flyers with catchy graphic design often draw you in and hold your attention. When was the last time you were at a coffee shop and you noticed the community board? Printed materials live there.

ROI with Print Media Marketing

When opting for print, consider the quality and finish of paper, resolution of your images, and choice of font to communicate your message well. An item that is well designed can go a long way into marketing your message to your consumers. As a business, you can check the Return on Investment (ROI) of your printed materials by the increase in your business traffic, applying split testing, or the use of a coupon or code to drive customers to your website or brick and mortar building. You can even ask customers what how they heard about your business to see if they suggest a catalog, letterhead, or brochure.

Professional Printer in East Tennessee

If you have an upcoming campaign or project that needs the added strength of a high-quality printed piece to pull everything together, we’d love to hear from you. Click HERE or call 855-581-8528 today to get in touch with our expert team of graphic designers and printers and take the first step toward a more efficient, cost effective way to grow your business through print!

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