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News and Events
by Fred Hess
Sports teams weave together a large part of the fabric of American culture and very little merchandise is more identifiable than that of a sports team. Sports-laden merchandise materializes attached to the bumpers of automobiles, embroidered on cold-weather toboggans, and marking the lapels of business attire. Merchandising is a large part of athletics and our local hockey team, the Ice Bears, are no exception. Recently, Acme Printing worked to update how Ice Bears fans interact with merchandising outputs in Knoxville, Tennessee. Prior to Acme’s assistance, the Ice Bears’ team discussed with us how little visual attention the merchandise area received.