As the holiday season approaches inboxes are flooded with emails from retailers, promoting sales and seasonal discounts. As a consumer, these emails can get monotonous, and blur together in a stream of emails we never intend to open. Unsubscribe? It’s tempting. In a digital world,...
New to business and hoping to get the word out to potential clients in a variety of ways? Been in the industry for a while now and rebranding to make a fresh impression, advertise updated services, or reach a targeted market? If you have answered yes to these...
Books and booklets are some of the best ways to share information. While many of these can be found online, nothing beats cracking open a book and flipping through its pages while you read. Despite the popularity of the Internet, printed books and booklets are still used every...
As an entrepreneur starting a new business, the world is your oyster. It’s an exhilarating time, even though there is an abundance of work to be done. Smart business owners can set themselves up for success by forming a series of checklists that will outline...
Menus largely represent one of the first impressions that a customer has of your establishment. Because menus are used to educate your customers on your product offerings, it is perhaps one of the most important forms of print advertising you'll have to create as a business owner. Because of...
In a world dominated by the Internet, many businesses are pushing printed marketing materials to the wayside in favor of embracing the move toward digital marketing. However, print marketing is still an effective means of marketing because printed materials can engage customers in ways that digital marketing cannot. The tri-fold brochure is a type of print marketing that stands out from the rest because of the great benefits it provides.
Jenna Mays is our newest graphic designer. She has been with us since September and has done some amazing work in the time she’s been here. One of her favorite projects has been designing stickers to go in the center of vinyl records for bands that have sold out shows at the Knoxville Civic Auditorium. Specifically, she had the opportunity to create a sticker for one of her favorite bands, Shinedown.
We’ve all received t-shirts with company logos or the names of events printed on them, but do you know how that image is transferred onto the shirt? The process is called screen printing. This process can be a little difficult to master, but it can yield beautiful results. Acme Printing recently purchased a Riley 350 6 Color 6 Station Screen Printing Press, a state-of-the-art manual press, to help us achieve high-quality custom screen printings with a faster turnaround time.
Candy with a logo on it, a letter opener in a digital world, a one size fits all t-shirt? These items are not often useful to consumers and admittedly could be a bit silly. There is no one size fits all, and a letter opener is a bit of a relic. If, however, you are wanting to invest in promotional products to use at a trade show or to give away during presentations, we have done some research for you! The following information can guide in helping to make a useful investment on a product that your clients will actually use, that can lead to a sale down the road, and keep you away from spending money on items that will end up in the trash.
Just like Lloyd Christmas, our hopes are challenged when giving a presentation and prospects delay contact, vaguely reply, or flat out reject our pitch. Salespeople and presenters recognize that a strong sales deck can say volumes. When you let your presentation, marketing visuals, and product speak for you, ease is created taking pressure off yourself as a presenter. In order to build a strong sales deck that you or your salespeople can be proud of, use the following suggestions.