The famous graphic designer, Milton Glaser is quoted as saying, “There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” In our series on Graphic Design from Start to Finish, we have been offering suggestions that we...
It has been said that great artists must first learn all the rules before they can break them. We agree, which is why we continue with some of the “rules” that graphic designers follow in our fourth series: Graphic Design from Start to Finish. Think of these rules as ways to establish boundaries for designing graphics for your business. Steps 10-12 in this series include not getting carried away with fonts, successfully varying fonts, and placing text on an image successfully. Our articles on graphic design steps can provide further information for starting to design (Steps 1-3, 4-6, 7-9). These articles contain resources which assist taking design from concept to creation, even for someone a tad intimidated by the process! Being able to access a few simple tricks can truly impact the way that a company’s graphic design is received by your audience.
We have survived the cold, dark days of winter and are now in the warm, sunny days of spring. Because spring is the time for growth and renewal, it is an excellent time for your business to upgrade its printed promotional materials and make itself known.
Today, we continue to steps 7-9 in our series on Graphic Design Tips for the Non-Designer. Steps 1-3 can be found here and steps 4-6 can be found here. These are full of resources to assist with taking your design from ideas into creation. Non-designers have discussed in-depth about how learning a few simple tricks can truly impact the way that their graphic design stands out. Read on to find how to continue the design process with the next three steps.
Recently we began a series of news topics on Graphic Design hacks for your business. Steps 1-3 were released a few weeks ago, and we're excited to now be covering the next set. Hopefully, those tools were able to get you off the design floor and into creation mode by giving you help with planning, finding inspiration, and researching your audience for your brand’s design. Read on to find how to continue the design process with the next three steps!
The Internet. We shop, order groceries, conduct research, listen to music, read books, connect with friends—all online. So, what about the printed marketing materials that you were thinking about for your business? Paper methods of marketing and communication are very much alive, and studies have shown that people pick up a well-printed, eye-catching piece of paper faster than they click on a banner ad across the web.
In the past we have highlighted aspects of tradeshows including tradeshow print material preparation, as well as tradeshow success, now we want to address some of the ways in which your business can stand out at a tradeshow. Utilizing some of these tricks below will help to ensure that your return on investment is maximized at every tradeshow.
Successful businesses have strong marketing and branding teams that use researched based methodology to present their product and services to potential clients. When planning a new year’s marketing strategy, it takes work, creativity and research. Luckily, one of the easiest and most recognizable methods to building a brand is through your business card design.
