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It seems like no matter where you turn, there are marketing companies declaring how easy it is to create a direct marketing campaign. But what if this is your first personalized direct marketing campaign? There are several important decisions to be made and a number of services you could employ to help you create your first personalized direct marketing campaign successfully. This post is intended to help you navigate the sometimes-frustrating world of direct marketing campaigns so that your first doesn't completely turn you off using this highly converting form of marketing.